All posts by Jen Filla

Upskill your Development Team with Research – Without Breaking the Budget!

November 1, 2024Research in Fundraising, Uncategorizedcourse, donor prospect, donor research, education, fundraising, fundraising research, institute, major gift, moves management, prospect research, search tips, trainingJen Filla

When people hear “prospect research” they often assume that prospect research is a software or using Google to find things like company bios or, sometimes, that it is an employee that creates prospect profiles. Usually, the definition relates to the kind and scale of development operations they have been exposed to. And, really, everyone is as correct as they are wrong!

When we consider the growth of an organization from start-up to raising billions of donor dollars, the core of prospect research is the act of better understanding your donors through data and information.

Even if you have the luxury of a full-time, prospect research professional, everyone on the development team needs to be good at some basic prospect research skills. And if you don’t have the luxury of having a prospect research professional on staff, there are great ways to upskill existing staff to provide additional research support.

Finding contact and occupation

When it comes to personally asking a donor for a gift – most often in a mid-level or major gift program – the first thing you need is contact information: address, phone, email, or social media.

Hand-in-hand with contact information is the donor’s occupation. Occupation is useful for a few reasons:

Finding business contact information is easier and usually more accurate.
Psychologically, at work we probably expect to be contacted by people we don’t know more than at home.
Especially in higher education, development officers can connect with donor prospects on LinkedIn, if appropriate.
Occupation is a quick and easy indicator of likely wealth.

Everyone on the development team needs to be good at finding basic information about donors and this is why Aspire and the Prospect Research Institute created the booklet, Search Tips for Fundraising Research.

This 15-page booklet introduces the five fundamental building blocks for fundraising research and gives you tips, tricks, and resources to find what you need. Purchase your copy today!

Information is great – when it’s accurate!

Once everyone is upskilled on basic search — from the president’s assistant to major gift officers to the database administrator and beyond – it’s time to address whether the information everyone is finding is correct.

The proliferation of misleading and outright erroneous information can be overwhelming. As anyone who has clicked through a scam email knows (and c’mon, we’ve all fallen for one at least once!), when you’re busy, stressed, or preoccupied, it’s difficult to maintain a critical, watchful eye for discrepancies or take the time to double-check information.

At Aspire, we were once asked to perform due diligence research on a donor prospect with whom the organization was in negotiations for a major gift. Beyond reputational risk, the question was whether he actually had the wealth he claimed to have.

It was super challenging! Why? Because the information we sourced seemed to be in a perpetually unconfirmable loop. For example, what appeared to be a published interview was really his own blog article. Live media interviews only seemed to cite information that he had seeded in his biographies and multitude of websites.

And the worst? He claimed to have bought out dozens of bankrupt companies – all incorporated in Delaware with no owner information published!

After hours of creative searching, we finally found the fatal flaw and it was in plain sight. If you tried to purchase any of the products or services on offer through the various companies there was either no option to purchase on the website or no physical address to visit.

Finding accurate information is so important, the Prospect Research Institute created a FREE course to educate your development team (and anyone really) – Solid Intel.

Solid Intel is a multi-module course teaching you how to evaluate sources critically and feel confident in the accuracy of the information you present. Fun quizzes test your comprehension. Share with your team and Enroll Today.

Wealth and philanthropy indicators

If your organization needs deeper research to support major gifts and hasn’t had this support previously, you may want to upskill an existing staff member, such as a development coordinator or database administrator.

You probably have a few specialty tasks you’d like this person to accomplish, such as the following:

Identify major gift prospects from the database
Provide prospect profiles prior to solicitation
Help coordinate moves management for the team

Leveraging your existing staff member or hiring someone at entry level can be economical and helps build internal capacity for upgrading donors and moving toward major gifts. In the past, training a staff member on prospect research support for the growing nonprofit was challenging.

Prospect research industry conferences are expensive and dominated by sophisticated healthcare and higher education environments. Webinars and local conferences offer tidbits, but usually don’t give your researcher key skills with step-by-step instruction on how to apply the skills to their work.

Recognizing the need, Aspire developed a course at the Prospect Research Institute specifically for the nonprofit researcher that needs to do all the research things – and at an economical price.

The Essentials for Successful Fundraising Research course is at least 7 to 8 weeks of on-demand content with a downloadable textbook, homework feedback, ability to earn a digital badge demonstrating competency, and 12 months of monthly group coaching. Give your organization the research edge. Enroll Today!

Growing your Fundraising with Research

When your development team has the information it needs, big things – and gifts – can happen!

Routine stewardship can happen with better contact information
Stewardship calls can turn into major gift prospect qualification
Donors can be moved more methodically toward larger gifts
Deeper information can give development officers greater confidence to ask for larger gifts

Upskilling your development team doesn’t have to break the bank. Aspire, through the Prospect Research Institute, has created a variety of training options to meet your needs at affordable prices.

What are you waiting for?
Visit the Institute now!

A Screening By Any Other Name Would Read As Rich

October 3, 2024Prospect Identificationdonor research, fundraising research, major gifts, prospect id, prospect research, wealth screeningJen Filla

Apologies to Shakespeare, but when it comes to the communication between major gift officers and prospect researchers, “What’s in a name?” is an important question worth paying attention to!

“What’s in a name? That which we call a rose by any other name would smell as sweet…” -William Shakespeare in Romeo and Juliet

I didn’t realize how important words are until I became a consultant and needed to clarify what services we offer our customers. If I fail in that communication, the consequence is either no work or an unhappy customer.

As it happens, wealth screenings are one of the most frequently misunderstood tools – and words – we use for major gift prospect identification at Aspire.

Notice how I defined that?

A wealth screening is a tool for major gift prospect identification.

However, all too frequently Aspire Research Group’s potential customers and current clients define it more like: Wealth screenings provide accurately matched profiles on prospects.

Why is there such a discrepancy in the definitions?

As much as I am indebted to the big vendors for flooding the nonprofit market with advertising and education on using wealth screenings, they have also perpetuated the myth of accurate electronic data matching and scoring. It makes for healthy sales revenue!

As a business owner I respect that simple marketing messages make sales. But as a prospect research professional it drives me nuts because you can have the very best, most amazing data-matching algorithms and scores and ratings and all things analytics – but it will not be enough!

It will not be enough because ultimately we are dealing with humans, not data.

Do any of these kinds of scenarios sound familiar?

Visits with donors that are recorded in the database as actions with text, but no specific coding to know they were qualified or disqualified.
Donors with common names, such as Robert Smith, but is it the billionaire or not?
Researchers wanting to preserve data and not deleting things like gift opportunities on records when there was never a single two-way exchange.
A great structure for coding prospect management in the database – that has old or just completely wrong information.
Contact reports that indicate the prospect is ready for a solicitation, but no gift opportunity or prospect status was ever entered or updated, and in the hundreds of names in portfolio the prospect was unwittingly dropped like a hot potato.
The data integrity team won’t allow development officers to update contact information on the record and now actively engaged prospects lack the basics such as current addresses or working telephone numbers.

I could go on and on. It’s all so human!

So, what now? Are wealth screenings worthless?

Heck no! Wealth screenings are an important and economical tool for major gift prospect identification. They are designed to help you segment and prioritize large groups of records and they perform better and better as the matching algorithms and accessible data improve.

The auto-matched profiles available with most wealth screenings are also really good. It’s just that they are not anywhere near 100% accurate. They were never meant to be! Matching algorithms keep getting better, but they can’t be perfect. They are good enough to get a great segment to focus on.

Because once you have a top major gift prospect segment, research can prioritize that much smaller list with quick research to confirm the information, and can deliver prospects to the development officer that have current, actionable data.

A screening by any other name would read as rich.

It doesn’t matter if you define a screening as an electronically matched algorithm or a researcher quickly scanning sources to confirm the algorithm’s findings — or both. Bottom line is that screenings help identify new major gift prospects.

One way to avoid confusion over the choices of words used is to describe the desired outcome. If you are a development officer and want to identify new major gift prospects, say that. If you say “I need a wealth screening” but a different technique would work better, you may not get the best outcome.

As Elisa Shoenberger describes in Top 5 Misconceptions of Prospect Identification, prospect identification is “using the knowledge of an organization, its best prospects, as well as an understanding of wealth and philanthropy to determine which prospects are the best ones.”

This goes for prospect research professionals, too! When someone wants new prospects identified, it’s not always wise to assume a wealth screening will be the best technique. Instead of focusing on a tool or technique, start asking questions about what they will do with the names, or how many names do they need, or other questions to widen the conversation.

And once everyone knows what is desired, then the discussion can progress to the tools and techniques that would best deliver the outcome of identifying major gift prospects.

Are you tasked with doing the work of major gift prospect identification? Check out the Prospect Research Institute’s workshop, Profiles vs. Screenings, where we dive into the difference and research for the desired outcome!

Add Speed to Major Gift Portfolios with RPM

September 2, 2024Prospect Managementdonor prospect, donor research, fundraising research, major gift, major gift portfolio, major gift teams, moves management, prospect development, prospect identification, prospect management, prospect researchJen Filla

When a current client created a job posting for a Research and Prospect Management position a light bulb went off!

Research and Revolutions
Prospect Per
Management Minute

More frequently you’ll see this type of combined role posted as Prospect Management and Research (PMR). But if you reverse that to Research and Prospect Management (RPM) …can you get more speed into your major gift portfolios?

Which comes first – research or prospect management?

Unlike a similar question about chickens and eggs, there is a pretty definitive answer to this question. Research usually comes first in the form of prospect identification.

Most organizations grow into major gifts. A common nonprofit story begins with institutional funding, such as foundations and corporations, who want to support early and continued nonprofit growth. Along the way, nonprofits attract small dollar individual gifts and refine their individual giving program to the point where larger gifts receive more personalized attention and individuals are personally asked for larger gifts.

Usually with the first capital or other campaign, there comes a need to more methodically or reliably identify donor prospects who can give lead campaign gifts. Enter prospect research with major gift prospect identification!

When there are just too many donors requiring personal attention to keep track of in one person’s head, the CRM database comes to the rescue with prospect management. Prospect management provides a systematic way of tracking prospect’s progress from identification to a gift and stewardship.

But what happens to research when prospect management becomes a separate specialty in-house?

Sometimes research and prospect management get out of sync, prompting major gift portfolios to get as stubbornly stuck as a zipper out of alignment!

When research is disconnected from the management of major gift portfolios, various things begin to break down. Sometimes the criteria that research is using to identify prospects does not fit with the funding priorities or the development officer’s views on what makes a great prospect. Research might not be aware of specific regions or development officer portfolios that need more or different prospects than others.

When prospect management is disconnected from research, important information learned from development officers is not passed along. For example, a development officer might learn critical information about a wealth event for which research could provide capacity insight. Also, the prospect manager might not be aware of the criteria used to source new prospects and then they cannot explain it to the development officers.

Adding research in at the “front” of prospect management – the RPM perspective – recognizes that the smooth coordination of prospect identification with portfolio management is where major gift speed is generated.

When the zipper is not aligned, movement is difficult and slow. When there is alignment, the zipper zips easily and quickly.

Similarly, when research and prospect management are aligned, development officers zip through qualifying and disqualifying!

(This all assumes, of course, that development officers are trained in qualification techniques and have a disciplined work process. But that is a different subject!)

Major gift fundraising: Can’t have one without the other

Whether you like to call the work PMR or RPM, the bottom line is that you can’t have one without the other. Without research, pipelines eventually run dry. Without prospect management, development officers lack support to move prospects effectively and efficiently toward a larger, major or transformative gift.

Additional Resources

Five Things the Disney Movie Frozen Taught Me About Prospect Management | Elisa Shoenberger | Aspire’s Major Gift Insights Blog | 2024
How connected is your major gifts team to its donors – really? | Jennifer Filla Blog | 2024

The Magic Rainbow of Prospect Identification

August 1, 2024Major Gift TeamsJen Filla

Major gift prospect identification is often the overlooked “middle child” of the prospect research family. Somehow it lacks the glamor and clamor of prospect management and prospect profiles. It doesn’t possess the tech geek clout of data science, either. It’s somewhere in the middle – critically valuable and perhaps the true “artist” of the prospect research field.

Identifying major gift prospects is a remarkable talent, as it blends all the skills of other research tasks and tools and creatively applies them to find good prospects.

Our story begins with the fundamentals of a good major gift prospect.

A good prospect will have a combination of (1) affinity or love for the organization, (2) capacity to make a major gift, and (3) philanthropic inclination to make a gift.

The debut of wealth screenings in the late 1990s and refinement through the early 2000s suddenly made this balanced triangle of criteria a relatively simple matter of matching algorithms, expressed into Excel spreadsheets, and segmented through sorts and filters. The resulting, suitably-sized top segment can then be served up to be validated by manual research.

When the fundamental triangle of criteria are in the donor database as fields, the identification project can grow rapidly! Well, this depends upon how much other information is found inside your donor database. It could be paired with volunteering, occupation, interest codes, degree earned – the possibilities limited only by the data collected by your organization.

When the 2000s ushered in statistical data modeling on a robust database of donor information, it almost felt like an explosion of quality major gift prospect identification hit the nonprofit sector.

But did it?

Statistical modeling – and now A.I. – attracts a LOT of attention, but what about the many thousands of nonprofits that don’t have a lot of data beyond giving history? The ability of A.I. to employ big data to improve its algorithms holds promise, but could it also be a distraction from applying a clever human mind to major gift prospecting?

Sometimes the most expensive scores you can purchase feel as helpful as telling a store owner that the data show that when her parking lot is full, she sells the most product. What that store owner really needs to know is how to fill the parking lot!

And all those splendid software solutions are limited.

The pursuit of profits demands that software tools be developed that will be desirable to the largest customer base possible. But when it comes to major gift prospect identification, the local animal shelter is quite different from a national nonprofit news outlet focused on climate change, which is quite different from a regional healthcare system.

So, what does the clever prospector do?

Use everything to create the magic rainbow of prospecting!

Whether you want to find prospects for lead gifts to the largest campaign to hit your region or fund your current fiscal year budget, if you keep an open mind and creatively employ all of your research skills and tools you can find the prospects you need.

Beyond the typical wealth screening or scoring, you might do things such as:

Routinely read the best media – blog, podcast, news, journals – that is specific to your organization, cause, or project. Because inevitably you will start to find the people, companies, and foundations highlighted in those outlets that could be potential prospects.
There are so many digital tools that provide alerts based on a variety of options, such as name, keywords, and more. Creating a fast and efficient routine to evaluate and act on this information yields results over the long term – and sometimes the short term too.
Relationship mapping can take many forms. You can ask people directly to introduce you to their social networks. You can build lists from tools, which can include paid subscriptions, LinkedIn, your own donor database, and others.
Generating “wish lists” of the top donors to causes like yours or in geographic areas where you want to grow provides the opportunity to submit the names to key players at your organization for connection pathways, and also keeps the names in the front of people’s minds so they recognize connections when they come to light.

Any of these kinds of scenarios (and so many more) means subscribing to newsletters and other content and then when you find a name or list of names, then using internet search, research tools, and generally all the “things” to confirm wealth, find community involvement, motivations and interest, and connections to your organization.

The more you do prospecting, the more you learn.

You learn things such as…

The “tells” your best prospects have that identify them, such as various patterns of giving to others, belonging to a particular group, or living in a specific neighborhood.
All the key data points that quickly disqualify someone as a good major gift prospect for your organization.
All the places your best prospects congregate in the wild, such as clubs, associations, organizations, companies, and more.
Reasons why gift officers won’t contact prospects, such as not having information to build rapport in early outreach, no contact information, needing a connector to introduce them, and others. Now you can adjust your research to find this information.
Reasons why gift officers will contact prospects, such as belonging to the same organization but a different chapter, both owning the same breed of dog, alumni from the same school, or being an athlete in the same sport. Now you can recognize this information and include it when you find it.

Some researchers are disheartened by what can feel like endless hours spent searching for what feels like so few good prospects, but the more practice you get, the more those few good prospects start looking and behaving like magic beans, growing into massive bean stalks, that ultimately lead to the golden goose!

Okay, maybe that’s a bit of a stretch, but it underscores the distinctive talent of great prospect identification. It is a creative effort that is honed with practice and skill. It is much like the artist that spends 10,000 and more hours practicing, learning, producing, and promoting …to become the next Frida Kahlo.

Because some of your organization’s wealthiest and most likely major gift prospects will not show up in your wealth screenings for a variety of reasons, including:

Their record might have bad or outdated data in your database.
They are not listed on any of the “top” wealth lists because their wealth is private.
Although wealthy, they live modestly and don’t own or spend lavishly.

But they might be found:

Lurking in a Wikipedia page of your most successful alumni.
On the front-page in the “Rural Times” featuring the modest company owner who is the region’s biggest employer and whose child attended your special camp in the city.
In LinkedIn with their occupation as CEO and founder of a company with hundreds of employees.

The next time you are working on finding new major gift donors, remember that you are painting a magic rainbow of prospecting, which like all artistry takes time and practice to become magical.

P.S. For the researchers reading this, you might find that some of your most successful major gift officers outperform you on identifying wealthy prospects. Don’t take it personally – take notes!

If you say ‘no’ enough, you will probably get fired

June 10, 20244Researcherscareer, donor research, fundraising research, major gift prospecting, major gifts, managing expectations, prospect research, prospecting, solo researcherJen Filla

I have been known to say: “If you say ‘no’ enough, you will probably get fired.” But what if you are a solo researcher and the development team comes at you with a tidal wave of requests? How can you create healthy work boundaries and avoid drowning?

Following are three ideas to help you stay in the moment while also giving yourself time to figure out how to get ahead of the problem.

1. Don’t fight the current.

Many solo researchers start off as database managers or development coordinators with the capability of doing much more. Some researchers come into the first research role created – with or without prior experience.

As you build a positive reputation it can lead to a strong current of research requests that feel random, disjointed, and extremely time consuming. What starts out as flattering can become overwhelming!

Do you have to start saying ‘no’? Sometimes you do.

But before you go there, give the following or some variation a try:

“If I could get you what you want, what will you do with it?”

When you ask this kind of question you are floating with the current instead of trying to swim against it. It reduces the tension of having to commit to a ‘yes’ or a ‘no’ and allows you to discover things such as:

They want to send out emails, not call each person individually – so you really don’t have to spend a lot of time qualifying the list. Can you pull an internal list with records that have emails? Can you purchase an external list of prospects?
They just want to know what other places the prospect has given to (or something else specific) – so you really don’t need to do a full profile.
They are planning ahead (woo hoo!) and don’t really need the work for months – so you can plan ahead too!

But what if it is yet another request for you to find prospects in the community and there is no clear strategy behind the request? Because we all know this happens A LOT.

For now, keep floating with the current and say something like: “That sounds interesting, but I’d really like to think it through some more. Is that okay?” And then…

2. Step back and take time to evaluate.

I’m going to continue with the prospecting example because it really is a common issue. Development officers have a very difficult job. They need to build relationships with humans and put money into the bank. These are two very different and sometimes conflicting goals.

Under pressure to bring money in, a development officer needs to get good at prospecting. Yes, they need to build relationships, but if they do it with people who are solid prospects, they can be more efficient and bring in more money.

If a researcher is being asked to prospect – especially outside the database – the assumption is that there is not enough value inside the organization’s base of donors. Or there may be a fear that the major gift pipeline is going to be running dry soon.

When you get asked to find prospects outside of the database, and you’ve gone through the “what will you do with it” and you need to answer, consider saying ‘maybe.’

If you tell someone ‘maybe’ then you have time to spend thinking through the bigger picture of prospecting at your organization. You can run some exploratory reports to find out things such as:

Of the major gift prospects identified, are they being contacted? If not, asking why not is valid and there could be a good reason why not, which will help you do better prospecting.
Has the donor base been rated for wealth and philanthropy or a predictive score for major gifts? If so, what is the unassigned potential of high affinity, high wealth prospects?
What are all the prospect ID tactics that are underway now or happened in recent past? Were they successful?

Now you can schedule time to discuss the request and explore the bigger picture of how you can help the development officer focus on the best prospects to raise more money. You can re-state the need, review what makes a best prospect, and offer ideas on how to find those best prospects. Ideally, each step of the conversation is a two-way learning experience.

And in the end maybe you just have to do the prospecting request as asked. Either way, you will have learned a lot about prospecting, that development officer, and your organization’s constituency.

And if you are still being overwhelmed…

3. Talk ‘big picture’ with your manager.

Now that you have stepped back and evaluated the prospecting strategies and tactics as a whole and whether they have worked or not, you are ready to have a conversation with your manager. You need your manager to help manage the team’s expectations about what you can do, which means you need to get your manager on board with the best path forward.

Looking at the bigger picture usually makes for a better conversation with leadership. Do your best to stay out of the details of how you do the work and focus on the outcomes. In this kind of conversation, you start by walking the through the same steps as above:

What are the fundraising goals?
What does a best prospect look like for those goals?
What are the ways prospecting has happened and how has that worked?

And then you get to ask…

Should I be doing all of them? How should I prioritize requests?

Hopefully, this two-way conversation helps your manager advocate more effectively for you with the team.

Either way, be sure you are writing up each research project with the goal, tactics, delivery, and results. You can present these reports at staff meetings when you update the team on what you’re doing. It could help the development team hold themselves accountable for acting on your work.

Accept the things we cannot change.

Sometimes the development team or the fundraising culture at your organization just isn’t ready for your research prowess. If development officers simply don’t contact the prospects, then it doesn’t matter how many prospecting projects you perform, or profiles you create, or any of the research you are providing.

It might be time to say ‘no’ judiciously, or ask your manager to give you direction on how to prioritize requests.

Regardless of your situation, if you haven’t already, it is definitely time to consider what you want for your career and make sure you plan your next steps.

How connected is your major gifts team to its donors – really?

May 12, 2024Major Gift Teamsdonor engagement, fundraising, Identifying Corporate Prospects, major gift, major gift teams, major gifts, moves management, prospect idJen Filla

Do you really know how well your major gifts teams is performing? Maybe they are raising millions of dollars every year and hitting the targets set for them — but are those the right targets? Evaluating donor engagement could help you answer those questions.

If you are one of those organizations that fundraises your budget every year and has grown to command a major gifts team, you have my deepest admiration! Scaling a nonprofit organization is not an easy task. Neither is growing and scaling a major gifts team.

At Aspire, we work with fundraising leaders who are tasked with taking their major gifts team up to the next level of performance. It can be surprisingly difficult for even an experienced major gifts officer, trained at a larger institution, to make headway with a legacy major gifts team.

Donor Engagement as a Framework

Having major gift officers assign their prospects a donor engagement level is one way to find out what’s happening on your team and in their portfolios.

It has been a common practice to focus on portfolios through the lens of the gift cycle — identification, qualification, cultivation, solicitation, and stewardship. And this works very well for gift proposals, but human relationships don’t fit very well into those process-oriented terms. Donor engagement is different.

Many major gift officers intuitively view their portfolio through the lens of donor engagement – discovery, early cultivation, and deep cultivation.

It also fits the rule of three, which means when major gift officers show up to work, they only have to remember three categories of donors in their portfolios. This can help them manage their time and prioritize the right people.

Honest Discussion Leads to Real Change

When you ask each major gift officer to assign a donor engagement level to every person in their portfolio, surprising conversations may arise and lead you to what’s really happening.

For example, you might learn that someone on your team is struggling to find contact information, leaving them with only snail mail letters to communicate. You may also discover that some team members don’t know how to build a deep relationship with a major donor, which is why they have stagnant, lower gift sizes.

To create fertile ground for these kinds of discussions, it’s important to clearly define the donor engagement levels. It’s also important for each major gift solicitation to be recorded and tracked as a proposal or gift opportunity on the donor record.

Major gift officers also need routine portfolio reviews. This is time-consuming, but it’s where all the stories start pouring out. And when you combine portfolio reviews with monthly team meetings, now you have a platform for coaching and developing process and policies.

Which Comes First – The Process or the Outcomes?

If you are like most fundraising leadership, you need more dollars raised and now. Using donor engagement as a framework isn’t for every organization, but it can help you assess the reality of your team’s performance while you are working to identify and assign new prospects.

And there is an added bonus with this framework. It is within the full and complete control of each major gift officer to categorize their relationships with the donors in their portfolios – as it should be. When major gift officers have ratings of all sorts assigned to their donors it can feel like their relationships and the information they have gathered are ignored.

With a donor engagement framework, it’s about the relationship first, ratings second.

Avoid the Rabbit Hole? When to Stop Searching.

January 4, 2024UncategorizedJen Filla

How many times have you heard a prospect research professional tell a story about how they dug just a little deeper out of curiosity and found the key piece of information that their gift officer used to make a successful solicitation?

We all want to be the hero researcher who expertly identifies the right information. But the truth is that most of the profile research we do is pretty routine. And for many of us craving the excitement of a scintillating find, we spend far too much time unraveling threads of information that have no substantial benefit to our work.

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Reflections on Working the Research Life

November 30, 2023UncategorizedJen Filla

This year I tested out a new work schedule that included four weeks of no meetings. I scheduled them in two-week blocks of time. It didn’t go smoothly. But it did give me a new perspective on the remote vs. hybrid vs. in-office debate.

Because I remember way back to when I first switched from multi-tasking work as an administrative assistant and then program manager to a full-time prospect research role. It was a challenge to sit still all day and work on the computer. I broke up the hours by regularly getting up from my desk to refill my water glass.

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Warning! These Discovery Visits Will Amaze You

October 31, 2023UncategorizedJen Filla

In my first prospect research job I was asked to identify new prospects for a satellite office. I found people who had recently made a pledge of $1,000 or more at a fundraising event as first-time donors. I did a little research and discovered they all lived in the same Florida neighborhood on a golf course. Bingo!

And yet, not a single one of those donors was called or visited.

Researchers complain all the time about these kinds of scenarios. But could we be contributing to the problem? What could we do to help make our development officers more effective?

A lot!

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A.I., Fundraising, and Trust

September 25, 2023UncategorizedJen Filla

Is there anything that artificial intelligence (AI) can’t help us do better, faster, and cheaper? Businesses and the fundraising profession have clearly embraced AI as evidenced by the articles, webinars, and courses springing up to teach us all how to use various AI tools. For example, Coursera has a course on using ChatGPT with Excel to clean up your data and Indiana University Lilly Family School of Philanthropy has a course entitled, “AI & Fundraising: Revolutionizing Your Fundraising Efforts.”

Many good things are coming out of AI models, but there is a dark side, too. Inevitably, bias creeps into our algorithms and decision-making processes. Bias can lead to unfair outcomes, damage an organization’s reputation, and even have legal consequences.

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