In my first prospect research job I was asked to identify new prospects for a satellite office. I found people who had recently made a pledge of $1,000 or more at a fundraising event as first-time donors. I did a little research and discovered they all lived in the same Florida neighborhood on a golf course. Bingo!
And yet, not a single one of those donors was called or visited.
Researchers complain all the time about these kinds of scenarios. But could we be contributing to the problem? What could we do to help make our development officers more effective?
A lot!
Continue reading Warning! These Discovery Visits Will Amaze You